As Seen: ARossGirl❤️Vogue

As Seen: ARossGirl❤️Vogue

May 26 2020
As Seen: ARG❤️The Flair Index

As Seen: ARG❤️The Flair Index

May 21 2020
I met Amanda Ross while we were both at Harper’s Bazaar under Glenda Bailey–I was the Fashion Features Director and s...
As Seen: ARossGirl❤️C Magazine

As Seen: ARossGirl❤️C Magazine

May 15 2020
As Seen: ARossGirl❤️Harper's BAZAAR

As Seen: ARossGirl❤️Harper's BAZAAR

April 30 2020
As Seen: ARossGirl❤️Town&Country

As Seen: ARossGirl❤️Town&Country

March 31 2020
As Seen: ARossGirl❤️Keeps It Chic

As Seen: ARossGirl❤️Keeps It Chic

March 24 2020
ARossGirl❤️Soler, The Amanda Dress in Harper's BAZAAR March Issue

ARossGirl❤️Soler, The Amanda Dress in Harper's BAZAAR March Issue

March 17 2020
DISCREET CHARM
Master the art of understatement in classic pieces with luxe accents 
Amanda Ross Shares Her Picks in THE PURIST

Amanda Ross Shares Her Picks in THE PURIST

January 06 2020

PURE PICKS

After a 30-year journey as a red-carpet stylist, Amanda Ross created ARossGirl, a line rooted in timeless fashion. Here, she presents her must-haves for celebrating in style. 

Tory Daily: Hard Work and Wish Lists with Amanda Ross

Tory Daily: Hard Work and Wish Lists with Amanda Ross

January 05 2020

The idea for ARossGirl came to me when....

I went to India on a design project with the Gem Palace. I decided it would make sense to create a wardrobe to wear with the jewelry. This evolved into a 'go-to' uniform for women.

The most rewarding part about starting my own company....

Is connecting with other women, and making them feel good and look good.

And the most challenging....

Is being a very small company and having to wear a lot of hats.

The best business advice I've received....

Find something you like to do and get paid for it.

And the best style advice I've received....

Always have a good tailor

 

READ THE FULL ARTICLE HERE

 

Amanda Ross Discusses the Evolution of ARossGirl in FORBES

Amanda Ross Discusses the Evolution of ARossGirl in FORBES

August 11 2019

Amanda Ross has a long history in fashion.  She began her career at Conde Nast, and then moved to Hearst where she eventually became Fashion Market Director at Harpers Bazaar.  Ross segued into becoming an independent stylist for film and TV, and styling actresses for the red carpet; she also acted as a consultant on brands and hotels, and with young designers.

In 2014, Ross met her husband, and she felt ready for a change.

“In the beginning of 2015, I went to India to work on a collection with Sanjay Kasliwal of Gem Palace,” says Ross. I launched the jewelry, along with ARossGirl.com, at the end of 2015,” says Ross.  “ARossGirl was a platform to merge product along with content.”

Since then, Mariska Hargitay, Lindsay Price, Salma Hayek, and Sophie, Countess of Wessex have all worn her creations.

 

How has the brand evolved since its inception?

At the time of launch, the affiliates metrics changed, and I found creating and keeping up with content a time challenge. I received great advice from my good friend JJ Martin who had launched La Double J around the same time. She said, “Be nimble and don’t be afraid to pivot”. That advice led me to scale back on the content and focus on the special products I was creating.  I felt driven by feedback and instinct to focus on my business with Alex of Soler. Alex and I share a love of femininity; she brings a sexy and bohemian sensibility, while I bring sophistication with strong relationships and a fashion background. The ARossGirl x Soler collaboration has evolved from one dress to two into a full collection with cashmere, denim and velvet.  

What niche are you hoping to fulfill?

I was trying to fill a need in my own closet by designing something with Alex of Soler that we both wanted to wear ourselves. It echoed my work as a stylist and the desire to make going to your closet fun and not stressful. I wanted to solve the issue women find in getting dressed, and create the ‘go to’ item that works on most body types, in many situations, and for any age, from millennials through baby boomers.

We sell the dress collaboration on our site (ARossGirl.com), Soler Fashion in the UK (Soler.co.uk) and on Net-A-Porter.com

Do you also sell in brick and mortar stores?

We are in a few shops across America but are always interested in being in more, if it is the right fit. While I understand large scale retail is struggling, I believe people’s desire for community and connection will drive society back into the stores, large and small. Small shops influence their local community. These stores are catering to a woman looking for a specific sensibility. Some of my favorites are Canary in Dallas, Capital in Charlotte, NC, and Moda Operandi in NYC.  I am an editor at heart – I love to explore and be surprised.

How much does your clients’ input influence your designs?

My clients often engage with me on Instagram.  I am in constant communication with them. They come to me because of my background and years working in the field as an editor and stylist.  Holding pop-ups allows me to work in person with clients to better understand fit. I am open to ideas, and I believe my clients have great taste. 

If you expand, how will you scale the semi-couture aspect of your business?

In order to expand and scale the business we need to focus on wholesale. We will keep the semi-couture aspect of our business at pop-ups around the world. We have been to San Francisco, Dallas, Locust Valley, NYC, the Hamptons. London is next, with my twin sister.

What advice would you give to a budding fashion entrepreneur?

Work for someone first. Learn what you like and don’t like, this is important. If you can find what you like to do and get paid for it, and at the same time withstand the stress of the fashion industry, you probably belong in it. When you become an entrepreneur, start with a hero product and create items you are passionate about.

Amanda Ross is the Boss of New York's Chic de la Chic Scene

Amanda Ross is the Boss of New York's Chic de la Chic Scene

May 25 2019

How to dress a'la A Ross

"When people talk about beautiful or style, they want to know what I'm wearing or how I put that together - I think that comes down to a certain inner confidence or allure. Alluring women are people who have something that people want to buy or be a part of, but they can't figure out what it is." 

As Seen: WSJ

As Seen: WSJ

September 20 2018
"I think every woman who is elegant, who is chichi, knows that wearing leopard makes her feel sexy and strong but still chic."
As Seen: In Vogue

As Seen: In Vogue

June 29 2018
When the temperatures inch toward 90 degrees, there’s nothing better to throw on than a trusty, breathable summer dress. This season, more so than usual, there happens to be a plethora of options and decades to cull inspiration from.
As Seen On: The Amanda Dress on Aerin

As Seen On: The Amanda Dress on Aerin

May 26 2018
Gaux Girl for Margaux

Gaux Girl for Margaux

November 11 2016
I am so honored to be a Gaux Girl for Margaux. I am a huge fan of the brand and have written about their incredible c...
WSJ Magazine

WSJ Magazine

September 29 2016
AS SEEN IN WSJ Magazine Read the full article here.
Santa Barbara Magazine April 2016

Santa Barbara Magazine April 2016

August 22 2016
AS SEEN IN Santa Barbara Magazine April 2016
TAKE GARDEN INSPIRATION FROM THESE DREAM LANDSCAPES IN THE HAMPTONS

TAKE GARDEN INSPIRATION FROM THESE DREAM LANDSCAPES IN THE HAMPTONS

July 31 2016
By Paula De La Cruz | July 14, 2016 | Lifestyle Feature From a cutting garden in Southampton to a fruitful plot...
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